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Amazon Fee Changes for 2025: What Sellers Need to Know

Writer's picture: Merka GlobalMerka Global

Updated: 2 days ago

Amazon’s 2025 fee update introduces notable shifts aimed at promoting stability and growth for sellers. Unlike previous years, Amazon has chosen not to raise referral or FBA fees in the US for 2025. Instead, the company is focusing on simplifying fee structures and enhancing programs to incentivize sellers. Below, we break down the critical details and strategic implications of the update.



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Highlights of Amazon’s 2025 Fee Update

  • No increases to US referral and FBA fees.


  • No new fee types will be introduced.


  • Fee reductions include:


  • Lower inbound placement fees for large, bulky items, reduced by an average of $0.58 per unit.


  • Waived inbound placement fees for up to 100 units of new parent ASINs enrolled in the FBA New Selection Program (valid from December 1, 2024, to March 31, 2025).


  • Enhanced incentives for both new and existing sellers to encourage product selection growth.


These changes will take effect starting January 15, 2025, providing sellers with ample time to adjust their strategies.



Why This Update Matters

Amazon’s decision to freeze fees reflects a strategic shift from the more complex changes seen in 2024, which faced backlash from many sellers. By focusing on stability and incentives, Amazon aims to address seller concerns while driving growth in new product categories. For sellers, this presents opportunities to optimize their operations and leverage cost-saving initiatives.



Key Areas of Impact for Sellers

1. New Product Incentives

Amazon is placing significant emphasis on expanding its product catalog through the FBA New Selection Program and the New Seller Incentives Program. These programs offer tangible benefits:


  • For New Sellers: Reduced initial costs, including waived fees and marketing credits, make entering Amazon’s marketplace more accessible.


  • For Existing Sellers: Opportunities to introduce new products (parent ASINs) with reduced financial risks and operational support.


2. Fee Reductions

The waiver of inbound placement fees for up to 100 units of new parent ASINs is particularly beneficial for sellers launching new product lines. Combined with reduced fees for bulky items, this update encourages sellers to expand their offerings in underserved categories, such as household essentials and specialty products.


3. Advertising and Marketing Support

Enhanced advertising benefits through programs like Amazon Vine and Sponsored Products provide sellers with tools to boost product visibility and drive sales. For instance, new sellers can receive $50 in promotional clicks and $50 in Amazon coupon credits to support initial campaigns.



Strategic Recommendations for Sellers

To make the most of Amazon’s 2025 fee update, sellers should consider the following:


Optimize for New Selection Incentives

  • Expand Product Lines: Evaluate your catalog to identify gaps where new ASINs can drive growth. Target underserved categories that align with Amazon’s strategic focus.


  • Leverage Incentives: Use the waived inbound placement fees and FBA New Selection benefits to reduce costs and test new products.


Strengthen Branding

  • Brand Registry: Ensure your brand is registered with Amazon to unlock additional benefits, such as a 10% bonus on eligible branded sales.


  • A+ Content and Stores: Use these tools to enhance your listings and create a compelling brand presence.


Optimize Fulfillment Strategies

  • Leverage FBA: Utilize FBA to benefit from Prime eligibility and Amazon’s logistics expertise, especially for new ASINs.


  • Monitor Inventory: Keep a close eye on inventory levels to avoid surcharges and ensure smooth fulfillment.



Long-Term Implications for Sellers

Amazon’s 2025 fee update reflects an effort to balance seller profitability with marketplace growth. Sellers who adapt their strategies to align with these changes can gain a competitive edge. By focusing on new product selection, branding, and fulfillment efficiency, you can maximize the benefits of this fee update while positioning your business for sustainable growth on Amazon.



Need Help Navigating Amazon’s Fee Updates?

If you’re looking for expert guidance on optimizing your Amazon operations, our team is here to help. From navigating fee structures to scaling your product catalog, we offer tailored solutions to drive your success. Contact us today to get started!

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