The competition between Amazon and Walmart in the e-commerce industry is heating up! Many Amazon sellers are beginning to recognize the rapidly growing potential of Walmart Marketplace. If you’re an Amazon seller, expanding your business to Walmart might be easier than you think.
In this guide, we’ll walk you through the process of selling on Walmart, explore Walmart Fulfillment Services (WFS), and compare key differences between Walmart and Amazon. At Merka Global, we provide the insights you need to maximize your Walmart sales.
Walmart’s E-Commerce Growth
Walmart Marketplace reached 551.46 million monthly visitors in 2024, with users spending an average of 12 minutes per session—an annual growth of 25%. Walmart’s total revenue climbed to $648 billion, with $100 billion attributed to e-commerce sales. These figures highlight Walmart’s increasing dominance in online retail.
How to Register as a Walmart Marketplace Seller
Selling on Walmart is a straightforward process:
Create Your Seller Account: Sign up on Walmart Seller Center.
Business Verification: Walmart requires documentation to verify your business identity and e-commerce history.
Payment Information: Provide Walmart with your payment details. There are no subscription or monthly fees.
Shipping and Logistics Settings: Configure your shipping options, returns policy, and preferred carriers.
To sell on Walmart, you must meet specific business requirements:
Business Tax ID or Business License
Documents verifying your business name and address
Proven e-commerce or marketplace success history
GS1-compliant GTIN/UPC barcodes
A product catalog that complies with Walmart’s Prohibited Products Policy
What is Walmart Fulfillment Services (WFS)?
If you're familiar with Amazon's Fulfillment by Amazon (FBA), Walmart Fulfillment Services (WFS) will feel similar. WFS allows Walmart to store your inventory, pick, pack, and ship your orders, and handle customer support and returns.
Benefits of WFS:
Warehousing at Walmart Fulfillment Centers
2-Day Free Shipping and Increased Visibility
Customer Support and Return Management
User-Friendly Dashboard for Inventory and Order Tracking
Higher Search Rankings and Buy Box Advantage
WFS charges a fixed monthly storage fee and shipping fees based on product weight. Unlike Amazon, Walmart does not charge subscription fees or hidden costs.
How to List Your Products on Walmart Marketplace
You can list your products on Walmart using three methods:
Solution Providers: Third-party services that manage inventory, order fulfillment, pricing, and more.
API Connection: Advanced integration tools for seamless Walmart Marketplace management.
Seller Center: Upload individual or bulk listings manually.
Walmart Advertising & PPC Strategies
Just like Amazon PPC, Walmart offers a powerful advertising platform, Walmart Connect, to boost product visibility and sales.
Walmart Sponsored Advertising Options:
Sponsored Products: Appear in Walmart search results and product pages.
Sponsored Brands: Display your brand logo and messaging at the top of search results.
Automatic Ad Registration: New sellers are automatically enrolled in Walmart Ad Center, a self-service advertising platform.
Best Practices for Walmart PPC Campaigns:
Target the right audience with relevant keywords.
Optimize your Amazon PPC strategy for Walmart.
Use both Sponsored Products and Sponsored Brands for better performance.
Key Differences Between Amazon FBA and Walmart WFS
While Amazon and Walmart share similarities, there are important distinctions:
Seller Approval Process: Unlike Amazon, Walmart requires sellers to apply and be approved before selling.
Fees and Pricing: Walmart does not charge a subscription fee, only a commission ranging from 6% to 15% per sale.
Fulfillment and Storage Fees: Walmart charges a simple weight-based fee, while Amazon factors in storage volume as well.
Personalized Support: Walmart provides free WFS account managers, whereas Amazon charges at least $1,600 per month for dedicated account management.
Walmart’s Major Updates for 2025
New Brand Identity: Walmart introduced a modernized brand logo and color scheme.
Specialized Marketplaces: Categories like premium beauty, second-hand goods, and collectibles were launched.
Local Retail Integration: 4,600+ Walmart stores now support LocalFinds for local seller pickups.
Lower Logistics Costs: Walmart’s upgraded supply chain reduced costs by 15%.
Ready to Start Selling on Walmart?
Walmart Marketplace is expanding rapidly, presenting a lucrative opportunity for e-commerce sellers. If you’ve already succeeded on Amazon, there’s a high chance you’ll achieve similar success on Walmart.
At Merka Global, we specialize in optimizing Walmart and Amazon sales strategies. Contact us today to start your journey on Walmart Marketplace!