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5 Essential Reports for Amazon Sellers

Writer's picture: Merka GlobalMerka Global

As an Amazon seller, your ability to analyze and act on data is critical for long-term success. Amazon offers a wealth of reports that provide insights into sales, advertising performance, inventory management, and more. With so much information available, it’s vital to focus on the reports that have the most significant impact on your business. At Merka Global, we specialize in helping sellers navigate these reports to maximize their performance and profitability. Here are the five essential types of reports you should prioritize.



Amazon Reports


1. Sales and Traffic Reports


Understanding your sales and traffic is the foundation for identifying what’s working and what needs improvement. These reports offer detailed insights into how your products are performing:


  • Child ASIN Report: Provides a granular view of sales and traffic for individual variations of your products. This report helps pinpoint which variations are driving success.


  • Parent ASIN Report: Summarizes the performance of all child ASINs within a variation group. It’s perfect for tracking overall variation group performance.


  • Payments Date Range Report: Breaks down revenue and expenses at the ASIN level, giving you a clear picture of your unit economics.



2. Advertising Reports


Amazon Ads can be a game-changer, but only if you’re making data-driven decisions. These reports are key to optimizing your campaigns:


  • Search Term Report: Shows the exact customer search queries that triggered your ads. Use this report to identify effective keywords and eliminate irrelevant ones through negative targeting.


  • Advertised Product Report: Highlights which SKUs have the best Click-Through Rate (CTR) and Conversion Rate (CVR), helping you focus your ad spend on top performers.


  • Placement Report: Details where your ads are displayed, such as on product pages or at the top of search results. Use this to refine your bidding strategy and improve placement performance.



3. Fulfillment and Inventory Reports


Efficient inventory management ensures that you’re meeting customer demand while minimizing costs. These reports are invaluable:


  • Fee Preview Report: Estimates FBA fees for your products and flags inaccuracies in product dimensions or weights that could inflate costs.


  • Restock Inventory Report: Recommends restock quantities based on historical sales data, helping you avoid stockouts and overstocking.


  • Inventory Age Report: Identifies aging inventory at risk of incurring long-term storage fees. Use this report to implement promotions or remove stagnant stock.


  • Manage FBA Inventory Report: Offers a real-time snapshot of your inventory, including fulfillable, reserved, and unsellable units.



4. Brand Analytics Reports


Brand-registered sellers gain access to unique analytics that provide deeper insights into customer behavior:


  • Repeat Purchase Behavior Report: Tracks how often customers repurchase your products, informing decisions about subscription models or loyalty incentives.


  • Search Query and Catalog Performance Reports: Analyze the marketing funnel—from awareness to conversion—at both SKU and search levels. This is particularly useful for monitoring 3rd-party sellers offering your brand’s products.



5. Payments and Margins Reports


To ensure profitability, you need a clear understanding of your revenue and costs:


  • Payments Date Range Report: Breaks down revenue, costs, and margins for each order, helping you fine-tune your pricing and promotions.


  • Statement View: Provides a detailed overview of Amazon’s payment cycles, including account reserves and refund impacts.



Why Data-Driven Strategies Matter


Leveraging the right reports empowers you to make informed decisions, optimize your operations, and maximize profitability. At Merka Global, we provide customized monthly reporting solutions tailored to your unique business goals. Whether you’re selling through Seller Central, Vendor Central, or monitoring 3rd-party sales of your brand, our expert team will create the perfect strategy for you.



Let Merka Global Help You Succeed


If you’re looking to better understand and leverage your Amazon data, Merka Global is here to assist. Our expertise ensures you’ll unlock valuable insights and make strategic decisions to grow your business. Contact us today to get started on your path to Amazon success.



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