Case Study: Toy
Turning a Toy Brand into an
Amazon Bestseller in the US and UK
Background
A startup toy brand launched their product line targeting young children and parents. They sought to dominate the US market and establish a presence in the UK while maximizing sales during seasonal peaks like Christmas.
Challenges
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Competing with established brands in the toy category on Amazon.
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Limited brand awareness among target audiences.
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Inconsistent inventory management during high-demand periods.
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Lack of international sales channels beyond the US.
Our Approach
1- Advertising Campaigns:
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Launched Amazon DSP Ads to retarget parents who viewed similar products but didn’t purchase.
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Ran holiday-specific Sponsored Brand Ads to highlight bestsellers and gift bundles.
2- Listing Optimization:
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Created A+ Content with storytelling visuals and product videos to resonate with parents.
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Optimized keywords to target searches for educational toys and creative play.
3- International Expansion:
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Entered Amazon UK, ensuring compliance with product safety regulations.
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Designed localized campaigns to appeal to UK buyers during holiday sales.
4- Inventory and Operations:
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Managed inventory planning to meet seasonal demand spikes, avoiding stockouts.
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Handled customer feedback management to ensure a high customer satisfaction rate.