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Case Study: Toy

Turning a Toy Brand into an
Amazon Bestseller in the US and UK

Amazon Account Management

Background

A startup toy brand launched their product line targeting young children and parents. They sought to dominate the US market and establish a presence in the UK while maximizing sales during seasonal peaks like Christmas.

Challenges

  • Competing with established brands in the toy category on Amazon.

  • Limited brand awareness among target audiences.

  • Inconsistent inventory management during high-demand periods.

  • Lack of international sales channels beyond the US.

Our Approach

1- Advertising Campaigns:

  • Launched Amazon DSP Ads to retarget parents who viewed similar products but didn’t purchase.

  • Ran holiday-specific Sponsored Brand Ads to highlight bestsellers and gift bundles.
     

2- Listing Optimization:

  • Created A+ Content with storytelling visuals and product videos to resonate with parents.

  • Optimized keywords to target searches for educational toys and creative play.
     

3- International Expansion:

  • Entered Amazon UK, ensuring compliance with product safety regulations.

  • Designed localized campaigns to appeal to UK buyers during holiday sales.
     

4- Inventory and Operations:

  • Managed inventory planning to meet seasonal demand spikes, avoiding stockouts.

  • Handled customer feedback management to ensure a high customer satisfaction rate.

Results

US sales grew by 120% during the holiday season, with 60% of sales coming from DSP retargeting ads.

Successfully entered the UK market, contributing an additional $80,000 in revenue.

Achieved a 4.7-star rating across all SKUs through effective review management.

Reduced stockouts by 90%, ensuring product availability during peak periods.

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