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Case Study: Towel

Revolutionizing a Towel Brand’s
Amazon and DTC Presence

Amazon Advertising

Background

A luxury towel brand, known for its premium quality, aimed to dominate Amazon in the US while expanding to Australia and the UAE. The brand also wanted to leverage a direct-to-consumer platform for higher margins.

Challenges

  • Weak Amazon presence with unoptimized listings and poor visibility.

  • Inconsistent international sales due to logistical inefficiencies.

  • A need to create a luxury brand image for both Amazon and their DTC website.

Our Approach

1- Amazon Growth Strategy:

  • Enhanced product listings with SEO-optimized descriptions and high-resolution images.

  • Designed detailed A+ Content with comparisons highlighting superior durability and softness.

  • Launched Sponsored Brand Ads to promote bundled towel sets for higher AOV.
     

2- DTC Expansion:

  • Built a Shopify-based website with a focus on showcasing luxury imagery and customer testimonials.

  • Integrated inventory and order fulfillment systems to streamline operations across Amazon and the website.
     

3- International Market Entry:

  • Expanded to Amazon Australia and UAE, creating localized content and handling compliance for each region.

  • Partnered with international logistics providers for faster delivery.
     

4- Operational Improvements:

  • Provided inventory planning services to maintain consistent stock levels.

  • Managed returns and reimbursement processes to ensure a smooth customer experience.

Results

Amazon sales in the US increased by 130% within six months.

Successfully entered Australia and UAE markets, adding $70,000 in revenue.

The new DTC website generated $50,000 in revenue in the first quarter.

Return rates dropped by 15%, thanks to improved product descriptions and size guides.

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