Case Study: Towel
Revolutionizing a Towel Brand’s
Amazon and DTC Presence
Background
A luxury towel brand, known for its premium quality, aimed to dominate Amazon in the US while expanding to Australia and the UAE. The brand also wanted to leverage a direct-to-consumer platform for higher margins.
Challenges
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Weak Amazon presence with unoptimized listings and poor visibility.
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Inconsistent international sales due to logistical inefficiencies.
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A need to create a luxury brand image for both Amazon and their DTC website.
Our Approach
1- Amazon Growth Strategy:
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Enhanced product listings with SEO-optimized descriptions and high-resolution images.
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Designed detailed A+ Content with comparisons highlighting superior durability and softness.
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Launched Sponsored Brand Ads to promote bundled towel sets for higher AOV.
2- DTC Expansion:
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Built a Shopify-based website with a focus on showcasing luxury imagery and customer testimonials.
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Integrated inventory and order fulfillment systems to streamline operations across Amazon and the website.
3- International Market Entry:
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Expanded to Amazon Australia and UAE, creating localized content and handling compliance for each region.
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Partnered with international logistics providers for faster delivery.
4- Operational Improvements:
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Provided inventory planning services to maintain consistent stock levels.
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Managed returns and reimbursement processes to ensure a smooth customer experience.