Case Study: Supplement
Optimizing a Supplement Brand
for Multi-Channel Success
Background
A health-focused supplement brand wanted to expand its operations beyond Amazon and establish a direct-to-consumer (DTC) website in the US. Their goals included improving Amazon performance while creating a robust sales channel through their own website.
Challenges
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Compliance with strict regulations in the health and wellness category.
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Unoptimized Amazon ads leading to high ACOS and limited visibility.
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Ineffective use of promotional tools to attract new customers.
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No established presence on a DTC platform.
Our Approach
1- Amazon Optimization:
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Improved product listings with detailed ingredient explanations, certifications, and FAQs.
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Designed and implemented Promotional Campaigns, including coupons and subscribe-and-save offers, to boost new customer acquisitions.
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Optimized Sponsored Product Ads and Sponsored Display Ads, reducing ACOS by 40%.
2- DTC Website Development:
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Built a Shopify website highlighting the brand story, product benefits, and customer reviews.
3- Operational Management:
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Provided fulfillment and returns management for both Amazon and the DTC website.
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Created a central inventory system to track stock across multiple channels.
4- International Expansion:
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Entered Amazon Australia and Amazon Japan marketplaces, adapting content and certifications for local regulations.