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Case Study: Sock

From Local to Global
Scaling a Sock Brand on Amazon USA

Amazon PPC Management

Background

A family-owned sock brand approached us with a goal: to transition from being a local favorite to becoming a global contender in the apparel industry. They had a solid product line but struggled with Amazon's complexities and lacked visibility in international markets.

Challenges

  • Minimal brand presence in the US market, with no established Amazon store.

  • Limited knowledge of Amazon's ad systems and listing optimization.

  • Inconsistent stock management leading to frequent out-of-stock scenarios.

  • Interest in expanding beyond the US into Canada and Europe but lacked the logistics infrastructure.

Our Approach

1- Amazon Store Creation and Optimization:

  • Designed a high-conversion Amazon Brand Store showcasing their entire product range with a sleek, professional layout.

  • Created SEO-optimized product listings with compelling descriptions and keywords to improve organic visibility.
     

2- Advertising Strategy:

  • Launched Sponsored Product Search Ads to target high-traffic, relevant keywords, increasing discoverability.

  • Introduced Sponsored Display Ads to retarget customers who browsed but didn’t purchase.

  • Optimized campaigns weekly, achieving a 50% reduction in ACOS while scaling ad spend.
     

3- Inventory and Fulfillment Management:

  • Implemented inventory planning tools to avoid stockouts during peak sales periods.

  • Partnered with a 3PL provider for seamless cross-border shipping to Canada and Europe.
     

4- Expanding to International Markets:

  • Entered Amazon marketplaces in Canada, Germany, and the UK, adapting product descriptions for local markets.

  • Provided currency conversion tools to streamline pricing adjustments across marketplaces.

Results

Achieved a $120,000 monthly revenue increase within six months.

Expanded to 3 new international markets, contributing 30% of total revenue.

Organic ranking for targeted keywords improved by over 70%.

Average inventory stockout days reduced from 10 to 2 per month.

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