Case Study: Sock
From Local to Global
Scaling a Sock Brand on Amazon USA
Background
A family-owned sock brand approached us with a goal: to transition from being a local favorite to becoming a global contender in the apparel industry. They had a solid product line but struggled with Amazon's complexities and lacked visibility in international markets.
Challenges
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Minimal brand presence in the US market, with no established Amazon store.
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Limited knowledge of Amazon's ad systems and listing optimization.
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Inconsistent stock management leading to frequent out-of-stock scenarios.
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Interest in expanding beyond the US into Canada and Europe but lacked the logistics infrastructure.
Our Approach
1- Amazon Store Creation and Optimization:
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Designed a high-conversion Amazon Brand Store showcasing their entire product range with a sleek, professional layout.
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Created SEO-optimized product listings with compelling descriptions and keywords to improve organic visibility.
2- Advertising Strategy:
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Launched Sponsored Product Search Ads to target high-traffic, relevant keywords, increasing discoverability.
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Introduced Sponsored Display Ads to retarget customers who browsed but didn’t purchase.
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Optimized campaigns weekly, achieving a 50% reduction in ACOS while scaling ad spend.
3- Inventory and Fulfillment Management:
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Implemented inventory planning tools to avoid stockouts during peak sales periods.
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Partnered with a 3PL provider for seamless cross-border shipping to Canada and Europe.
4- Expanding to International Markets:
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Entered Amazon marketplaces in Canada, Germany, and the UK, adapting product descriptions for local markets.
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Provided currency conversion tools to streamline pricing adjustments across marketplaces.