Case Study: Paint
Scaling a Paint Brand
Across Amazon USA and Beyond
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Background
A premium paint brand offering eco-friendly and high-quality products approached us to improve its Amazon performance. They aimed to dominate the US market while expanding into Canada and Europe. The brand had great offline success but lacked visibility and conversion rates on Amazon.
Challenges
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Poorly optimized listings with generic descriptions and low-quality images.
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Limited knowledge of Amazon advertising strategies, resulting in low ROI.
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No clear roadmap for expanding to international Amazon marketplaces.
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Struggled with inventory management, leading to frequent stockouts.
Our Approach
1- Listing Optimization:
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Created detailed, SEO-driven product listings, emphasizing key features like eco-friendliness, durability, and color variety.
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Designed A+ Content to showcase application techniques, before-and-after results, and maintenance tips with high-quality visuals.
2- Advertising Strategy:
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Launched Sponsored Product Ads to target niche keywords like “low-VOC paint” and “eco-friendly wall paint.”
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Used Amazon DSP Ads to retarget customers who previously searched for similar products.
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Ran seasonal promotional campaigns with coupons and discounts to attract new customers.
3- International Expansion:
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Entered Amazon Canada, Germany, and the UK, tailoring product listings and keywords for each market.
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Provided compliance and logistics support to streamline international shipping and reduce delivery times.
4- Operational Management:
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Implemented a dynamic inventory planning system to minimize stockouts and overstock issues.
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Managed returns and customer feedback, ensuring high levels of satisfaction.