Case Study: Gazebo Tent
Scaling a Gazebo Tent Brand for
Seasonal Success
Background
A gazebo tent brand sought support for expanding its presence on Amazon USA while managing peak seasonal demand during the summer months. They also wanted to tap into new markets in Canada and Europe.
Challenges
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Seasonal spikes in demand caused frequent stockouts and delivery delays.
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Low brand visibility in the outdoor and gardening category.
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Limited international sales beyond the US.
Our Approach
1- Amazon Advertising:
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Launched Sponsored Product Ads targeting high-demand keywords like "outdoor gazebo" and "pop-up tent."
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Used Amazon DSP Ads to retarget shoppers who browsed similar products.
2- Listing Optimization:
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Enhanced listings with A+ Content, including setup instructions and size guides.
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Produced high-quality lifestyle images showing the gazebo in different outdoor settings.
3- International Expansion:
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Launched operations in Amazon Canada and Germany, ensuring localized content and compliance.
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Provided logistics support for international shipping and customs clearance.
4- Inventory and Fulfillment:
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Developed a seasonal inventory planning strategy, ensuring sufficient stock during peak months.
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Managed returns and refunds seamlessly to maintain customer satisfaction.