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Case Study: Chair

Elevating a Chair Brand for
Amazon Dominance and Multi-Channel Growth

Amazon Sponsored Display

Background

A furniture brand specializing in ergonomic chairs aimed to scale its operations in the US market. Despite a strong offline presence, their Amazon performance lagged due to unoptimized listings and inconsistent advertising strategies. They also wanted to establish a presence on their own e-commerce website to diversify their revenue streams.

Challenges

  • Unoptimized product listings leading to low conversion rates.

  • Inefficient advertising campaigns with high ACOS and low ROI.

  • Lack of an integrated inventory system to manage multiple sales channels.

  • Need to expand beyond Amazon into direct-to-consumer (DTC) sales through a Shopify-powered website.

Our Approach

1- Amazon Optimization:

  • Created SEO-optimized product titles and descriptions focusing on ergonomic benefits and quality materials.

  • Designed engaging A+ Content with comparison charts, lifestyle imagery, and product specifications.
     

2- Advertising Strategy:

  • Relaunched Sponsored Product Ads and introduced Sponsored Brand Ads to improve brand visibility.

  • Reduced ACOS by 35% through bid optimization and negative keyword filtering.
     

3- DTC Website Launch:

  • Developed a Shopify-based e-commerce platform with integrated payment and shipping solutions.

  • Launched promotional campaigns on social media to drive traffic to the new site.
     

4- Operational Streamlining:

  • Implemented a centralized inventory planning system for both Amazon and the website.

  • Outsourced customer service to ensure seamless communication with buyers.

Results

Achieved a 95% increase in Amazon sales over six months.

Generated an additional $50,000 in revenue through their DTC website in the first quarter post-launch.

Reduced ACOS from 45% to 18%, improving overall profitability.

Expanded to Amazon Canada, contributing 20% of new revenue.

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