Case Study: Chair
Elevating a Chair Brand for
Amazon Dominance and Multi-Channel Growth

Background
A furniture brand specializing in ergonomic chairs aimed to scale its operations in the US market. Despite a strong offline presence, their Amazon performance lagged due to unoptimized listings and inconsistent advertising strategies. They also wanted to establish a presence on their own e-commerce website to diversify their revenue streams.
Challenges
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Unoptimized product listings leading to low conversion rates.
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Inefficient advertising campaigns with high ACOS and low ROI.
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Lack of an integrated inventory system to manage multiple sales channels.
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Need to expand beyond Amazon into direct-to-consumer (DTC) sales through a Shopify-powered website.
Our Approach
1- Amazon Optimization:
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Created SEO-optimized product titles and descriptions focusing on ergonomic benefits and quality materials.
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Designed engaging A+ Content with comparison charts, lifestyle imagery, and product specifications.
2- Advertising Strategy:
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Relaunched Sponsored Product Ads and introduced Sponsored Brand Ads to improve brand visibility.
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Reduced ACOS by 35% through bid optimization and negative keyword filtering.
3- DTC Website Launch:
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Developed a Shopify-based e-commerce platform with integrated payment and shipping solutions.
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Launched promotional campaigns on social media to drive traffic to the new site.
4- Operational Streamlining:
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Implemented a centralized inventory planning system for both Amazon and the website.
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Outsourced customer service to ensure seamless communication with buyers.