Elevating a Chair Brand for
Amazon Dominance and Multi-Channel Growth

Background

A furniture brand specializing in ergonomic chairs aimed to scale its operations in the US market. Despite a strong offline presence, their Amazon performance lagged due to unoptimized listings and inconsistent advertising strategies. They also wanted to establish a presence on their own e-commerce website to diversify their revenue streams.

Challenges

• Unoptimized product listings leading to low conversion rates.

• Inefficient advertising campaigns with high ACOS and low ROI.

• Lack of an integrated inventory system to manage multiple sales channels.

• Need to expand beyond Amazon into direct-to-consumer (DTC) sales through a Shopify-powered website.

Our Approach

1- Amazon Optimization:

• Created SEO-optimized product titles and descriptions focusing on ergonomic benefits and quality materials.

• Designed engaging A+ Content with comparison charts, lifestyle imagery, and product specifications.
   

2- Advertising Strategy:

• Relaunched Sponsored Product Ads and introduced Sponsored Brand Ads to improve brand visibility.

• Reduced ACOS by 35% through bid optimization and negative keyword filtering.
   

3- DTC Website Launch:

• Developed a Shopify-based e-commerce platform with integrated payment and shipping solutions.

• Launched promotional campaigns on social media to drive traffic to the new site.
   

4- Operational Streamlining:

• Implemented a centralized inventory planning system for both Amazon and the website.

• Outsourced customer service to ensure seamless communication with buyers.