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Case Study: Carpet

Transforming a Carpet Brand
for Amazon and International Expansion

Amazon PPC Optimization

Background

A premium carpet brand specializing in handcrafted rugs approached us to establish a stronger foothold in the US market and expand to international markets such as Canada and Europe. Despite having a high-quality product, their Amazon presence was underdeveloped, with minimal traffic and poor conversions.

Challenges

  • Unoptimized product listings with basic descriptions and outdated images.

  • Limited brand recognition in the competitive home décor category.

  • Inefficient inventory management leading to high storage costs.

  • Lack of experience in navigating international Amazon marketplaces.

Our Approach

1- Listing Optimization:

  • Created SEO-optimized product titles and detailed descriptions emphasizing craftsmanship and durability.

  • Designed A+ Content with lifestyle imagery, showcasing carpets in real-life settings and providing maintenance tips.
     

2- Advertising Strategy:

  • Launched Sponsored Display Ads targeting customers searching for premium home décor.

  • Used Sponsored Brand Ads to promote the full product catalog and drive traffic to a newly designed Amazon Brand Store.
     

3- International Expansion:

  • Expanded the brand to Amazon Canada, UK, and Germany, adapting product content to local preferences and compliance standards.

  • Provided logistical support to streamline cross-border shipping and reduce delivery times.
     

4- Inventory and Operational Management:

  • Developed a dynamic inventory planning system to manage seasonal demand and reduce excess storage costs.

  • Assisted in returns management to improve customer satisfaction and retention rates.

Results

Monthly Amazon sales in the US grew by 120%, with a significant improvement in conversion rates.

International markets in Canada and Europe contributed an additional $85,000 in revenue in the first quarter of expansion.

Ranked in the top 5 listings for targeted keywords such as "handcrafted rugs" and "premium carpets."

Storage costs were reduced by 25%, thanks to improved inventory planning and demand forecasting.

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