Case Study: Carpet
Transforming a Carpet Brand
for Amazon and International Expansion
Background
A premium carpet brand specializing in handcrafted rugs approached us to establish a stronger foothold in the US market and expand to international markets such as Canada and Europe. Despite having a high-quality product, their Amazon presence was underdeveloped, with minimal traffic and poor conversions.
Challenges
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Unoptimized product listings with basic descriptions and outdated images.
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Limited brand recognition in the competitive home décor category.
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Inefficient inventory management leading to high storage costs.
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Lack of experience in navigating international Amazon marketplaces.
Our Approach
1- Listing Optimization:
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Created SEO-optimized product titles and detailed descriptions emphasizing craftsmanship and durability.
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Designed A+ Content with lifestyle imagery, showcasing carpets in real-life settings and providing maintenance tips.
2- Advertising Strategy:
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Launched Sponsored Display Ads targeting customers searching for premium home décor.
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Used Sponsored Brand Ads to promote the full product catalog and drive traffic to a newly designed Amazon Brand Store.
3- International Expansion:
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Expanded the brand to Amazon Canada, UK, and Germany, adapting product content to local preferences and compliance standards.
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Provided logistical support to streamline cross-border shipping and reduce delivery times.
4- Inventory and Operational Management:
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Developed a dynamic inventory planning system to manage seasonal demand and reduce excess storage costs.
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Assisted in returns management to improve customer satisfaction and retention rates.